How To Analyze Twitter Data
Whether it’s Tweets, impressions, engagements or clicks, there are several metrics that give you additional insights into how well you’re resonating with your audience. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. This means brands have no idea why a piece of content did extremely well or fell flat. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign....